• Network operators can offer multiple new value added services with a single technology
• Retailers can reach consumers in new, cost effective ways
• Airports, train stations, malls, amusement parks can now help guide visitors to important services
• Businesses can more effectively manage data and office services accessed by employees

AFFORDABLE

• Phones with SIM cards can easily be upgraded by user
• Competition among ZigBee technology suppliers reduces prices and increases innovation
• Huge ecosystem of silicon providers, integrators and service providers
• ZigBee devices can be used for providing indoor location services with fast and self-configuration of the system without extra maintenance
• Proximity advertising is easily enabled by devices such as Information terminals and Information nodes
• Frees up precious high value 3G/4G infrastructure for delivery of more appropriate high value services

EASY TO IMPLEMENT

• ZigBee SIM cards add to the functionality of today's SIM cards
• Consumers can upgrade for new services using existing mobile phones or devices
• ZigBee Telecom Services Access points can be shipped for self-install
• Fast and easy network setup time for indoor location solutions

EASY TO USE

• Standardized technology provides fast access to new markets
• Defined product certification processes speed your products to market
• Reduced product research and development cycle
• Certified interoperability, global 2.4GHz spectrum simplifies installation and operation
• Automatic features simplify
• Improves information availability
• Improves user experience and access to the
• Lower installation costs
• Internet connection for greater access, remote control and reconfiguration

COST EFFECTIVE INFORMATION

• Standard technology provides a global access mechanism for a multitude of devices to connect to the network- a true "Internet of Things"
• New application scenarios taking advantage of widely deployed, affordable Wireless Sensor Networks can enable Value Added Services
• Lowers customers' cost to operate
• Standard interface for enabling different services
• Improves information availability
• Improves user experience and access to the services
• Enable new service designs